Customer centricity :
We will provide excellent experience to our internal and external customers in every interaction with them

Accountability :
We will hold each other accountable for best business and financial results.

Reciprocity:
We will provide and solicit positive reciprocity in all dealings with our internal and external customers

Entrepreneurship
We will relentlessly pursue new opportunities – on day to day basis – to add value to our business. We will work smarter and achieve more with fewer resources